Results
Primus:
from cat to postage stamp
I · Where it started
The account had gone quiet. The algorithm had moved on, and followers were leaving.
II · What I did
We teamed up, and a new content strategy turned the curve around.
- Content
- Sponsor deals
- Website and webshop
- Print-on-demand merch
- Animated Primus
The owner kept what matters most: the comments and messages, in their own voice.
III · The result
- From 160,000 to 220,000 followers in one year
- Won a national competition and is now an official Norwegian postage stamp
- The first income, on the owner's terms
“Knut helped me grow my account and income to new heights.”













